This week I focused on what I was doing wrong. It was a bit depressing, but at least now I have a solid base line to start from.
First and foremost I checked my current google page rank. Page rank is directly correlated to your position in searches. Higher the ranking higher the search position. You should check yours HERE. Mine was 1/10. It’s a good starting point because I can only go up from here :/
It’s likely most small businesses are going to have a similar experience. I could tell I was going to need some help, so I looked into SEO programs that are cheap and actually teach me how to use SEO to my advantage. I think the best website to use is HERE. I signed up for the basic account. I am not interested in google adwords for now, which is part of the premium package for $40.00 more a month. Sign up was easy and there was even a tutorial for me to watch showing me what I was about to get myself into. Which is a lot.
I spent about an hour working my way through the SEO manager. I watched the 3 minute video on SEO.. it’s actually very informative. I was unaware how important linking was going to be to my SEO future. It’s one of the two main components. I have decided to focus my energy more on “in site optimization” for now. At least 30 minutes of my hour was spent on the TOP 10 SEO CHECKLIST. I had 297 errors and 89 warnings. Needless to say I was feeling discouraged. I looked through the errors and how the site managed them. It doesn’t look too hard, but it does look time consuming.
I figured out quickly that I needed to decide which keywords I was going to focus on. After much deliberation I decided on communication plan, optimization, social media marketing, and web presence. Those four come up regularly in my writing and they also happen to be what my blog is about! Go figure.
I suggest you just jot down some words/phrases that come to mind when you think of your website and then look them up one at a time. Mine are extremely competitive keywords, but I want to stay true to my topic. If your business is more broad then mine I would look for less competitive keywords. For example, if you are in construction then instead of “construction” being your keyword maybe “roofing repair.” Specifics are going to be the best way to go.
That’s all I have accomplished for now. Next, I am going to start tackling my check list. dun dun dun!
UPDATE – After attempting to manage my own SEO destiny for just two weeks, it became abundantly clear that I was in over my head. For those of you that continue to manage your own SEO, I am jealous and proud. For everyone else… hire someone.